A wildly popular Twitch streamer @catziilla and I worked together create a world in which she could exist in for her persona. She was already doing an astounding job of creating herself a huge tribe of followers, so I decided to push it a little further and make her online persona into an ageless shape-shifting playful demon who’s bent on world domination. We call her followers “Catizens” and reward them for their devout worship.

BRANDING INCLUDED:
- Creating characters for the brands universe
- Making a primary and secondary logo
- Shirt graphic
- Stream starting/ending graphic
- Copywriting her info section
- Created unique emotes for Twitch chat section